Community to Observe

The community which I plan to observe for this assignment is the Panera Bread community in the derby street shoppes in Hingham. I find that Panera has delicious food and I often go there to get one of my favorite sandwiches, the bacon turkey bravo. However whenever I walk into Panera I can not help but feel out of place as I look around and see everyone in their suits and ties sitting down drinking their fancy teas and working diligently on their laptops. I feel that these kind of "yuppy" business types are drawn to Panera Bread, although I am not exactly sure why (though I do have some ideas). Anyways I figured it would be fun to observe this community and try to figure out what it is about Panera Bread that causes these business men and women to spend so much of their time and money there.